E-commerce Transformation – Scaling a Global Retail Brand
Client Overview
A multinational retail company operating in 25 countries with both online and in-store channels.
Challenge
The client’s online presence suffered from inconsistent branding, low mobile performance, and siloed marketing data. The goal was to modernize the e-commerce architecture and deliver a unified customer experience worldwide.
Solution
Our Solution
AxisWebConsulting re-engineered the system using a headless architecture with Next.js frontend and Shopify Plus backend. We integrated the platform with CRM (HubSpot), ERP (SAP), and third-party logistics APIs.
Enhancements included:
Global content delivery network (CDN)
Intelligent caching and image optimization
Personalized recommendations powered by AI models
Unified analytics dashboard for marketing teams
Business Impact
The brand achieved global consistency and scalability, reducing infrastructure costs while expanding international sales capacity.
faster page load times
growth in online revenue within six months
increase in average order value
improvement in mobile conversion rate